Director of Performance Marketing

Role Overview

This role is responsible for leading customer acquisition and performance marketing across the business, collaborating with Sales, CRM, Brand & Creative, Ecommerce, Product Marketing, and Analytics. The Director of Performance Marketing will develop and execute integrated, full-funnel strategies to accelerate profitable growth across Consumer, Trade, and key commercial channels.

What You Will Do

The Director of Performance Marketing will drive Consumer acquisition across digital and physical retail while building sophisticated acquisition strategies for the Trade customer, leading investment and performance across Paid Search, Shopping, Paid Social, Affiliate, Display, CTV/Video, and emerging channels.

Why It Might Be a Fit

The ideal candidate will have 8-12+ years of experience in performance marketing, growth marketing, and/or customer acquisition, with a strong understanding of customer acquisition economics, LTV, incrementality, attribution, and marketing effectiveness.

Requirements

• 8-12+ years’ previous experience in performance marketing, growth marketing, and/or customer acquisition
• College graduate; advanced degree and/or relevant certification a plus
• Strong aptitude for and proficiency navigating performance marketing systems and platforms
• Experience developing and scaling multi-channel customer acquisition, audience, and media strategies
• Exceptional organizational and time management skills
• Ability to prioritize and handle multiple tasks and changing priorities
• Ability to achieve results both independently and through others
• Demonstrate exceptional communication skills
• Commercially minded and intellectually curious

Benefits

• Work-Life Balance
• Training & Development
• Paid Time Off
• Holidays
• Compensation
• Health Benefits
• Insurance
• Retirement