Digital Growth and Web Publishing Manager

Role Overview

As a Digital Growth & Web Publishing Manager, you will execute and optimize digital campaigns while creating and maintaining content across Vontobel’s websites. You will use tracking and analysis to understand the full client journey, identify improvements and connect digital activity with commercial impact.

What You Will Do

Plan, execute and optimise digital acquisition campaigns, manage and optimise the end-to-end digital acquisition journey, implement and validate campaign and website tracking, monitor campaign budgets and analyse performance across the journey, create, publish and maintain website content and campaign landing pages, support timely and accurate publication of regulatory, market-sensitive and client content, support the transition from an SEO to a GEO marketing landscape, check pages before publication for accuracy, functionality, brand consistency and required approvals, coordinate with a broad set of stakeholders, develop new marketing workflows, use relevant automation and AI tools, and adapt digital journeys to changing client behaviour.

Why It Might Be a Fit

At least five years of relevant experience across digital marketing and web content management, with practical experience in both campaign execution and enterprise CMS publishing, experience in managing SEA and paid media campaigns, a strong analytical mindset, hands-on experience with campaign tagging, tag management, website analytics and conversion tracking, experience in optimizing the full digital client journey, a structured working style and strong attention to detail, strong stakeholder and project coordination skills, fluency in English and German, experience with HTML/CSS/JavaScript, SQL or image-editing tools, experience in financial services or another regulated industry.

Requirements

• At least five years of relevant experience across digital marketing and web content management
• Experience in managing SEA and paid media campaigns
• A strong analytical mindset
• Hands-on experience with campaign tagging, tag management, website analytics and conversion tracking
• Experience in optimizing the full digital client journey
• A structured working style and strong attention to detail
• Strong stakeholder and project coordination skills
• Fluency in English and German
• Experience with HTML/CSS/JavaScript, SQL or image-editing tools
• Experience in financial services or another regulated industry

Benefits

• Top Zurich location with collaboration spaces
• Friendly, diverse team in an open-office space with modern equipment
• All the latest technology to help you excel and advance
• Agile environment in how we think, the way we work and our trust for each other
• Flat hierarchy with collaboration on all levels
• Campus feeling and collaborative spirit