Growth Engagement Specialist

Role Overview

We’re hiring a Growth Engagement Specialist to play a critical role in Wealthsimple’s proactive client communication initiatives. This role is both technical and creative, where you’ll work on the planning and execution of end-to-end growth marketing campaigns across Wealthsimple’s brand and product ecosystem.

What You Will Do

Own day-to-day execution of multi-channel marketing campaigns, use AI tools to improve QA, content generation, campaign briefs, and reporting, and analyze campaign and program performance.

Why It Might Be a Fit

The ideal candidate is one who can think ‘client-first,’ balance multiple projects simultaneously without sacrificing on quality, and understand the interconnected technical and creative elements of consumer performance marketing programs.

Requirements

• 2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred)
• 1+ year experience coding for email, or equivalent HTML/CSS skill required
• SQL experience a plus
• Genuine enthusiasm for using AI tools in day-to-day marketing execution
• Strong understanding of audience segmentation across channels, campaigns, and more required
• Campaign performance analysis & reporting, A/B testing experience required
• Demonstrated experimental design ability a strong plus
• Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns)
• Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus
• Proven success in working with cross-functional teams to set and execute against data-informed growth targets/OKRs

Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
• 90 days away: work outside Canada for up to 90 days per year
• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS

Tagged as: SQL