Digital Marketing Manager

Role Overview

The Digital Marketing Manager is an innovative, performance-driven go-getter responsible for developing, implementing, and optimizing comprehensive digital marketing strategies, starting with a strong website presence.

What You Will Do

Plan and drive SEO initiatives, oversee Google ads campaigns, conceive and execute paid social media campaigns, and ensure all digital marketing initiatives work in synergy to drive traffic, generate high-intent inquiries, and represent the brands in an engaging and regulatory compliant manner.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in managing SEO and paid digital campaigns, proficiency in Google Ads, Meta Ads, Google Analytics, and SEO tools, and strong analytical skills with the ability to compile performance reports and make data-driven decisions.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• Previous experience in for-profit higher education marketing (agency side or institution side)
• 5+ years of experience in managing SEO and paid digital campaigns
• Proficiency in Google Ads, Meta Ads, Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or Moz
• Certification in Google Ads and/or Google Analytics is required
• Experience with LinkedIn and YouTube campaigns appreciated

Benefits

• Dental insurance
• Vision insurance
• Salary: $85,000 to $95,000

Tagged as: Data Analysis, Google Analytics