Senior Manager, Lifecycle Marketing

Role Overview

The Senior Manager, Lifecycle Marketing is responsible for executing thousands of targeted communications and interactions via email, in-app push notifications, or text messages, using marketing automation platforms. The role involves building and maintaining programs covering onboarding, active engagement, retention, loyalty, reactivation, and advocacy.

What You Will Do

Responsibilities include customer lifecycle strategy and journey mapping, audience segmentation, multi-channel campaigns, testing and optimization, cross-functional collaboration, and performance reporting.

Why It Might Be a Fit

The ideal candidate will have experience with Customer Data Platforms (CDPs), marketing automation platforms, and customer analytics tools, as well as strong analytical and problem-solving skills.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 6+ years in lifecycle marketing, CRM, retention, or subscription/e-commerce environments
• Experience with Customer Data Platforms (CDPs), marketing automation platforms, and customer analytics tools
• Strong ability to interpret data, build segmentation logic, and partner with data scientists or analysts
• Capability to manage multiple campaigns, stakeholders, and cross-functional deadlines simultaneously
• Experience in managing small team for execution
• Ability to provide and present reporting to senior management related to campaign calendar, testing results, and monthly performance stats

Benefits

• Short-term incentives
• Multiple health insurance options
• Accident and life insurance
• Best-in-class development platforms
• Paid time off
• Parental leave
• Global adoption assistance
• 401(k) plan