Digital Product & Marketing Manager

Reporting directly to the Marketing Manager & CEO, you will be the driving force behind our digital transformation. This is a highly cross-functional role that blends product management, UI/UX design, marketing automation, and day-to-day operational support. You will take ownership of optimising our digital platforms (mobile app, web loan applications, and in-store digital touchpoints) by working closely with our tech development team. At the same time, you will support the marketing team with creative design, online and offline collaterals, and marketing automation to ensure our call center agents receive and process high-quality leads efficiently.

Key Responsibilities:

1. Digital Product Management & Tech Liaison:

• Act as the primary bridge between the Singapore business team and our technical development team overseas.
• Lead the digitisation of the end-to-end loan application journey, ensuring a seamless experience across our mobile app, web landing pages, and in-store digital applications.
• Translate business, marketing, and operational requirements into clear technical product specifications.

2. UI/UX & Creative Design:

• Design and optimise user interfaces (UI) and user experiences (UX) for our mobile app and digital loan application platforms to maximize conversion rates.
• Collaborate with the Marketing Manager to brainstorm, conceptualise, and test fresh marketing angles, creative hooks, and campaign ideas to drive performance and landing page engagement.
• Continuously A/B test and refine the customer journey from the landing page to appointment booking and in-store onboarding.

3. Marketing Automation & Digital Marketing Support:

• Implement and manage marketing automation workflows to assist the new customer department in nurturing leads and booking appointments.
• Assist the Marketing Manager with day-to-day digital marketing tasks, including social media posting, content creation, and ad-hoc campaign support.
• Leverage AI tools (for copy, design, or workflow optimization) to streamline marketing and product tasks.

4. Operations Support:

• Act as the go-to point of contact for the new customer team to assist with day-to-day technical and operational questions regarding digital tools, system workflows, and lead routing.
• Troubleshoot customer-facing digital bottlenecks and work with call center agents to refine the lead-to-sales pipeline.

Requirements & Qualifications:

• Experience: Minimum 2-3 years of experience in Digital Product Management, Digital Marketing, UI/UX, or a similar hybrid role. Previous experience in Fintech, Consumer Lending, or Banking is highly advantageous.
• Language Skills: Bilingual proficiency in English and Mandarin is required to effectively communicate and collaborate with our technical development team.
• UI/UX Sensibility: A strong sense of UI/UX principles to evaluate and optimize digital user flows. You don’t need to be an expert in design software, but you must understand what makes a seamless customer journey and know how to identify and remove friction points to improve conversion.
• Marketing Savvy: Familiarity with digital marketing funnels, paid ads conversion, landing page optimisation, and marketing automation / CRM platforms.
• AI Proficiency: Advantageous to have hands-on experience using AI tools (e.g., Claude, Gemini, Canva AI) to accelerate design, copywriting, and operational workflows.
• Soft Skills: A hands-on, problem-solving mindset with the ability to pivot between high-level product strategy and granular day-to-day marketing/operational tasks.

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