Manager (Retail Media Business Development)

Role Overview

As the Manager (Retail Media Business Development), you are the commercial engine of the RMN. This is a high-impact leadership role designed for a heavy-hitter who doesn’t just sell “space” but sells business outcomes using first-party retailer data. Leveraging years of

publisher-side experience, you will be responsible for setting the regional sales strategy and driving high-value partnerships with the world’s largest FMCG/CPG brands and their holding company agencies.

You will position our unique closed-loop measurement capabilities as the premier solution for driving both brand equity and bottom-of-the-funnel conversion, acting as a market evangelist for the FPG Advantage platform.

Key Responsibilities

1. Strategic Revenue Leadership

• Commercial Strategy: Define the annual sales roadmap, including territory planning, category prioritization, and revenue forecasting.
• Consultative Selling: Move beyond CPM-based selling to discuss ROAS, iROAS (Incremental ROAS), and Customer Lifetime Value (CLV) with Brand Managers and CMOs.
• The “Closed-Loop” Pitch: Articulate the power of connecting digital ad exposure to actual point-of-sale (POS) data, both online and in-store.

2. Agency & Stakeholder Governance

• Agency Ecosystems: Navigate and own relationships with Holding Co. Commerce Leads and Investment Heads to secure “Always-On” budgets.
• Cross-Functional Advocacy: Partner with the Head of Business Operations and Product teams to ensure the sales feedback loop informs the RMN product roadmap.
• Joint Business Plans (JBPs): Lead the negotiation and execution of multi-year JBPs that align our RMN capabilities with client product launch cycles and seasonal peaks.

3. Market Excellence & Team Mentorship

• Thought Leadership: Represent FPG at industry events, positioning the network as a leader in the cookieless, data-driven future.
• Sales Enablement: Mentor senior account managers on complex closing techniques and high-level narrative building.

Job Requirements

Experience & Domain Expertise

• Industry Tenure: 5-8 years of experience in Publisher-side Digital Sales or Media Leadership.
• RMN Focus: At least 3+ years specifically within Retail Media, E-commerce, or Data-Driven Performance Marketing.
• Network: An active “Rolodex” of senior-level contacts (CMO/VP level) within major CPG/FMCG brands.

Skills & Competencies

• Measurement Savvy: Deep understanding of the RMN landscape and the ability to explain incrementality and attribution models to non-technical clients.
• Closing Power: A proven track record of closing 7-figure deals with complex, multi-layered approval processes.
• Strategic Mindset: Ability to transform “data points” into “growth stories” that justify premium ad pricing.

Tagged as: Attribution Modeling, Data Analysis, Forecasting, Territory Planning