Social Media Account Manager

Job Description – Social Media Account Manager

Role
Social Media Account Manager
Reports to
Head of Operations
Location
Remote, Singapore-based
Type
Full-time
Compensation
SGD 2,200 per month
Accounts held
(X) client accounts
Review
At 3 months and 6 months
Purpose of the role

Network manages social media for interior design firms, architects and furniture suppliers across IG, FB, TikTok and YouTube. Production, design and video editing sit with the delivery team.
This role owns the account and the result. Everything that reaches a client’s channel goes through this person: what gets made, what gets written, when it gets shot, and whether it performs.
The delivery team makes the work. The consultant owns the commercial relationship. The Account Manager is accountable for the work being right, landing on time, and growing the account organically. Delivery is the floor, not the measure.
Key responsibilities

Client strategy
Build the content strategy for each account with the consultant assigned to it
Take the commercial context from the consultant (what the client sells, who they want, what they have promised) and turn it into a content direction that delivers it
Set the account’s organic objective with the consultant at the start of each cycle, and agree what success looks like
Bring performance data to the consultant so strategy changes are based on what happened, not on what the client asked for last
Flag when a client request will not serve the objective, and give the consultant an alternative to take back
The consultant owns the client relationship and the commercial conversation. The Account Manager owns what gets made and why.
Organic performance
Own the organic result on every assigned account: reach, engagement, page growth and enquiries
Decide what gets made based on what is performing, not on filling a calendar
Track performance weekly and change direction on evidence, not at month end
Identify formats that work on one account and carry them to others
Visual direction and alignment
Hold the visual standard on every account. Network works in a premium category and output must look considered, not templated
Keep each account visually coherent. A feed should read as one brand, not a run of unrelated posts
Reject work that meets the brief but misses the bar, and say why
Client posting and accountability
Own the posting schedule for every assigned account across all platforms
Publish or schedule all content to the agreed calendar
Review every asset before it goes live for typos, brand accuracy and strategic fit
Take responsibility for anything published in error, including retraction and client explanation
Copywriting
Write captions for all assigned accounts in the client’s voice, not a house voice
Write hooks, on-creative text and CTAs supplied to the design and video teams
Adapt one concept into platform-appropriate copy across IG, FB, TikTok and YouTube
Maintain a written voice reference for each account so copy stays consistent
Creative deliverables
Plan the content calendar and pipeline for each account against the agreed monthly deliverable
Write briefs for the graphic and video teams that are complete enough to execute without follow-up
Track every deliverable from brief to published, and know its status without being asked
Run revision rounds with the delivery team and close them out
Shoot scheduling and coordination
Schedule production shoots with the client and the production team
Confirm site access, timing, homeowner permissions and scope before the shoot date
Brief the production team on what the shoot must produce
Chase and confirm footage handover after the shoot
Delivery team communication
Act as the single point of contact between clients and the graphic, video and production teams
Give the delivery team enough lead time to work escalate capacity conflicts early
Keep the delivery team unblocked so they are never waiting on information
Client communication
Own client group chats as the day-to-day point of contact
Respond within working hours, with no dropped threads
Manage expectations on timelines and flag delays before the client notices them
Performance measures

Performance on this role is judged on organic outcomes, not activity.
Primary
Organic creative performance: reach, retention and engagement on published content against account baseline
Page growth: follower growth, saves and shares across assigned accounts
Organic enquiries: DMs, comments and leads generated through organic content
Visual direction: accounts hold a consistent, premium visual standard across the feed
Strategic alignment: what gets made maps to the account’s growth objective
Baseline
On-time publishing rate across all assigned accounts
Errors reaching a live client channel (target: zero)
Deliverables completed against monthly contracted volume
Shoot dates held versus rescheduled
Delivery team blocked time attributable to missing briefs or information
Baseline measures are expectations. Missing them is a problem. Meeting them is not performance.
Requirements

Experience
1-2 years running social media accounts in a client-facing role
Demonstrated organic growth on an account you owned, with numbers
Skills
Written Mandarin and English
Copywriting for social, with samples
Meta Business Suite, native platform scheduling and native analytics
Able to read performance data and change direction from it
Taste. Two versions of an asset in front of you, you can say which is better and why
Able to write a brief another person can execute without asking questions
Able to hold a strategy conversation with a salesperson and push back with reasoning
Accurate proofreading under volume
Other
Contactable and responsive on WhatsApp during working hours
Works without supervision or reminders
Singapore-based
Working arrangement

Remote. Occasional attendance at shoots or client meetings as required. Communication runs through WhatsApp and (project management tool).
Out of scope

Graphic design and video editing
Filming and on-site production
Paid media buying
Client contract negotiation, pricing and upselling
Ownership of the commercial relationship

Tagged as: Contract Management, Project Management