Marketing manager

Marketing Manager for a Scaffolding Company leads brand positioning, B2B lead generation, market intelligence, and corporate communications within the construction, engineering, and industrial sectors

• Role: Marketing Manager (Scaffolding / Engineering / Construction)

Key Responsibilities

• Strategy & Planning:Develop and execute annual marketing plans, budget allocations, and growth strategies aligned with company business objectives.Conduct market research and competitive analysis on construction projects, infrastructure tenders, and industry trends. (1, 2, 3, 4)
• Branding & Corporate Communications:Manage brand identity, corporate image, and messaging across digital and print media.Produce corporate brochures, technical data sheets, project case studies, and safety/compliance portfolios.Highlight company certifications, safety records, and major project achievements to gain contractor trust. (1, 2)
• Digital & Campaign Management:Oversee the company website, SEO/SEM strategies, social media channels (e.g., LinkedIn), email marketing, and paid B2B advertising. (1, 2)
• Business Development & Sales Support:Collaborate closely with sales, engineering, and project teams to generate and nurture B2B leads.