Marketing Manager

• Assign projects and set clear expectations
• Make strategic decisions about channel investments
• Negotiate rates with vendors and agencies
• Forecast quarterly and annual spending needs
• Track actual spend against projections
• Reallocate budget based on performance data
• Provide guidance and constructive feedback
• Review work for quality and brand alignment
• Mentor team members through skill development
• Conduct performance evaluations
• Partner with sales teams to ensure marketing qualified leads meet their needs
• Coordinate with product teams on launches and positioning
• Work with customer success to gather insights that inform strategies
• Align with finance on budget planning and ROI reporting

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