Marketing Manager

Job Description & Requirements

Job Description

• Interviews, hires, and trains marketing staff members

• Establishes marketing goals based on past performance and market forecasts

• Oversees current offerings and comes up with initiatives for new products or services

• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams

• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects

• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings

• Works within the department budget to develop cost-effective marketing plans for each product or service

• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

Requirements

• Bachelor’s Degree in Marketing, Business, or a Related Field, Marketing Strategy

• Expert on Media Channels,Client Relationships

• Excellent Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication

• Excellent Leadership, People Management, and Detail-Orientated

• Well-versed in Marketing Budgeting and Organisation

• Multi-Tasking