Digital Marketing Executive – Creative Funnel Marketer (Financial Education) | Hybrid/WFH / 5 d[…]

5 days, 10am-6pm (Hybrid work arrangement, 3 days WFH)

Salary: $3800-$4200

Location: Eunos

Job responsibilities:

• Brainstorm creative marketing ideas and execute performance-driven campaigns on Meta and Google
• Build and optimise conversions funnels, running A/B tests on ad creatives, landing pages and sales pages to maximise return on ad spend
• Translate offers and big ideas into compelling hooks and messaging that attract, engage and convert
• Write authentic and persuasive direct-response copy across ads, video scripts, landing pages, sales pages, emails, and more
• Conceptualise thumb-stopping video ads and work closely with video editors to bring them to life — from scripting and storyboarding to post-edit briefs
• Produce clear creative briefs for designers to create visually exciting ads, landing pages and other visual assets
• Work with content specialists to develop lead-generation assets such as e-books, reports and short courses
• Leverage Gen AI tools to accelerate the conceptualisation and production of marketing assets
• Stay ahead of new ad channels, formats, tools and creative trends

Requirements:

• Diploma or Degree holder
• Minimum one year of experience in digital marketing, advertising, or performance marketing
• (Preferred) Interest in financial markets, investing, or trading
• Strong copywriting skills (ads, landing pages, emails)
• Experienced in funnel building and marketing angles

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