Trade Show & Exhibition Marketing Manager

Trade Show & Exhibition Marketing Representative

Event-Based Collaboration (B2B – International Cruise Industry)

Role Overview

The Trade Show & Exhibition Marketing Representative supports the company’s presence at selected international trade shows, conferences and industry exhibitions. This is a recurring, event-based collaboration activated individually for each scheduled event. The role focuses on brand representation, networking, lead generation and structured post-event reporting.

Scope of Engagement

The collaboration is activated per event, according to the company’s annual trade show calendar. Each engagement includes pre-event alignment, on-site attendance and post-event follow-up. The assignment concludes upon delivery of all agreed event-related outputs, including contact handover and reporting.

Key Responsibilities

Before the Event

Align with the marketing team on objectives, target stakeholders and key messaging.

Review positioning, services and partnership priorities.

Support appointment scheduling if required.

During the Event

Represent the company at the exhibition booth and industry functions.

Engage with cruise lines, destinations, suppliers and media partners.

Present the company’s media platforms and marketing opportunities.

Collect qualified leads and relevant industry insights.

Maintain professional brand representation at all times.

After the Event

Deliver a structured contact list with notes and qualification details.

Provide a brief written report summarizing meetings, opportunities and market feedback.

Support internal follow-up where required.

Profile

Experience in B2B marketing, preferably within cruise, travel or maritime sectors.

Strong networking and communication skills in international environments.

Professional presence suitable for high-level industry events.

Fluent English; additional languages are a plus.

Ability to work independently and represent the brand consistently.

Objectives

Strengthen brand visibility at major international cruise industry events.

Generate qualified leads and partnership opportunities.

Provide market intelligence and competitive insights from exhibitions.

Compensation & Terms

Compensation is structured on a per-event basis and includes:

– A fixed fee for participation and on-site representation at the event.

– A variable commission calculated as a percentage of contracts successfully concluded as a direct result of the event activity.

– Full reimbursement of travel, accommodation and meal expenses related to the event, in accordance with prior agreement and company policy.

Payment terms and administrative details are defined separately for each event activation.