Chief Revenue Officer

We are seeking a transformational Chief Revenue Officer (CRO) to serve as the senior‑most revenue leader in the organization. The ideal candidate is a seasoned revenue executive who has built and led high‑performing revenue organizations spanning sales, marketing, and partner functions within a solution provider, value‑added reseller (VAR), technology channel partner, managed service provider (MSP), or systems integrator environment. You bring operational rigor, a builder’s mentality, and a bold revenue vision; someone who can both architect the strategy and execute it with discipline.

The CRO will have full ownership of revenue across Sales, Marketing, & Vendor/Partner Relationships, directly driving profitable growth while elevating the client experience across the full customer lifecycle.

Strategic Vision & Revenue Leadership

• Develop and own a multi‑year, enterprise‑wide revenue strategy aligned to the company’s growth ambitions, market position, and vendor ecosystem strengths.
• Define and communicate a bold, future‑focused revenue vision that differentiates the company in a competitive VAR/channel landscape.
• Identify and pursue new revenue streams, including emerging technology practices, solution‑based selling models, and geographic or vertical market expansion.
• Serve as a key member of the executive leadership team, partnering with the President, CFO, CTO and Head of People & Culture to align revenue strategy with overall business objectives.
• Lead annual and long‑range revenue planning processes, including forecasting, pipeline development, and go‑to‑market strategy across all business lines.
• Monitor competitive intelligence, technology market trends, and partner ecosystem dynamics to continuously refine go‑to‑market positioning.
• Champion a solutions and outcomes‑based selling philosophy that expands deal size, increases recurring revenue, and deepens client relationships.

Operational Excellence

• Optimize and scale the GTM infrastructure, including CRM systems, sales processes, pipeline cadences, reporting dashboards, and KPI frameworks, to enable data‑driven decision‑making at all levels.
• Drive cross‑functional alignment between sales, marketing, services delivery, and finance to improve the overall client journey.
• Partner with CFO and Head of People and Culture on compensation plans that help attract, motivate, and retain top talent while maintaining fiscal responsibility.
• Partner with FP&A on delivering accurate and timely revenue forecasting to executive leadership and shareholder, with clear commentary on pipeline health, risks, and upside scenarios.
• Oversee vendor/manufacturer relationship management and partner program in partnership with Partner Success Manager.

Sales Leadership & Go‑to‑Market Execution

• Lead, coach, and develop the sales directors, networking and security director, and services team lead, empowering them to build and scale high‑performing teams.
• Partner with marketing to drive new logo acquisition strategy through targeted market campaigns, outbound prospecting programs, and strategic partnerships.
• Serve as executive sponsor on large, complex, and/or strategic pursuits, providing C‑suite client engagement and deal guidance as needed.
• Recruit, develop, and retain elite talent; cultivate a culture of accountability, continuous improvement, and performance excellence.
• Set the expectation for a disciplined sales management cadence, with the directors owning execution of pipeline reviews, forecast calls, account planning, and QBRs.
• Partner with the sales directors to evolve team capabilities toward consultative selling that ties client business outcomes to solution value.
• Establish the strategic account planning framework; partner with the sales directors on plans for top clients and target prospects, ensuring enterprise‑wide penetration and revenue expansion.

Marketing & Demand Generation

• Understand and have a vested interest in the company’s brand, demand generation, content, events, and digital strategy in partnership with the Director of Marketing.
• Align marketing investment to revenue outcomes, with clear pipeline contribution metrics and measurable ROI reporting.
• Drive an integrated account‑based motion that aligns marketing and sales around target accounts and strategic pursuits.

Partner & Vendor Ecosystem

• Team with the CTO and other leaders to set the partner strategy across strategic OEMs, including tiering, certification investments, and joint go‑to‑market planning.
• Govern executive relationships with key vendors and optimize use of partner programs, MDF, and co‑sell motions.
• Partner with the Partner Success Manager and practice leadership to translate vendor roadmaps into enablement and offer priorities.

Client Retention & Growth

• Own overall client retention and satisfaction metrics, ensuring the company consistently delivers exceptional value throughout the customer lifecycle.
• Partner with the services organization to ensure seamless delivery, client onboarding, and ongoing support experiences that differentiate the company and reinforce client loyalty.
• Partner with the Services Delivery Team Lead to ensure the post‑sale experience reinforces retention, and expansion.
• Drive the renewal motion and expansion playbooks with clear ownership, forecasting, and executive escalation paths.
• Monitor NPS, CSAT, and churn signals; convert client feedback into enablement, offer, and portfolio priorities.

Experience

Required

• Bachelor’s degree (BA/BS) required in Business Administration, Sales, Marketing, IT, or a closely related field.
• 15+ years of progressive revenue leadership experience, with a significant portion spent in a solution provider, Value‑Added Reseller (VAR), technology channel partner, managed service provider (MSP), or systems integrator environment.
• Demonstrated experience operating at the VP, SVP, or C‑suite revenue level with direct P&L ownership or significant revenue responsibility.
• Deep familiarity with the technology channel ecosystem, including vendor/manufacturer partner programs (e.g., Cisco, IBM, Palo Alto, HPE, Nutanix, Elisity, Crowdstrike, AWS, Dynatrace, or similar).
• Proven track record of driving revenue growth in a VAR/channel environment through a combination of new business development and account expansion.
• Experience leading or directly overseeing marketing and demand generation functions, with measurable pipeline contribution and ROI.
• Experience partnering with technical practice leaders to shape and sell service offerings, solution portfolios, and pricing in a channel environment.
• Experience managing large vendor and partner programs, including executive vendor relationships, MDF planning, and co sell motions.

Work location

• Hamel, MN
• Hybrid work model (3 days in office)

Reporting Relationships

• Reports to the President
• Direct reports include the Directors of Sales (2), Director of Marketing, Director of Networking & Security Practices, Services Delivery Team Lead, and Partner Success Lead

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Tagged as: Compensation Design, Financial Modeling, Forecasting, Pipeline Management, Revenue Modeling