Luminate: Head Of Marketing/Chief Marketing Officer

Overview

Luminate is the entertainment industry’s preeminent data and insights partner, serving as the single source of truth for record labels, film studios, talent agencies, and every part of the music and entertainment ecosystem. By aggregating data from over 500 verified sources, Luminate provides customers with the objective validation needed to make critical business decisions and track global market share. While its data famously fuels the Billboard Charts and the Variety Streaming Originals Charts, Luminate’s primary mission is to empower the entertainment industry with essential, accurate and objective data.

Position

Luminate Head of Marketing / Chief Marketing Officer

Luminate is seeking a talented Head of Marketing / Chief Marketing Officer to develop and drive the global marketing strategy required to aggressively scale Luminate Data to 4x its current ARR, maximizing LTV and efficiently managing customer acquisition costs.

Key Responsibilities

• Global Team Leadership and Development: Build, mentor and manage a high‑performing, globally distributed marketing organization, establishing the scalable processes and consistent standards necessary for international operations and growth.
• M&A Due Diligence and Integration: Serve as the primary marketing lead for Mergers and Acquisitions activities, conducting due diligence on target companies and leading the strategic and cultural integration of acquired marketing teams, brands and technologies post‑close.
• Revenue Operations (RevOps) Alignment: Own the marketing contribution to the revenue engine. Work directly with Sales and Product leadership to architect and optimize the end‑to‑end RevOps funnel, ensuring predictable, scalable and attributable revenue growth.
• Enterprise Positioning and Narrative: Define and solidify Luminate Data’s position as the indispensable data authority in the entertainment industry, crafting a compelling narrative that resonates with C‑suite decision‑makers at multi‑billion‑dollar enterprises globally.
• Driving Communications Strategy: Lead and execute the global corporate communications strategy, including PR, media relations, analyst relations and crisis communications, to enhance Luminate Data’s reputation and manage its public narrative as a data authority.
• Advanced Product Marketing: Elevate Product Marketing to a strategic function, guiding product development and ensuring GTM success for complex B2B SaaS data products and API solutions that integrate into client workflows.
• Financial and Budget Accountability: Manage a significant marketing budget with extreme rigor, providing executive‑level reporting on marketing effectiveness, ROI and attributing contribution to booked ARR.
• International Market Expansion: Lead the development and execution of marketing strategies tailored for new geographic territories and global market penetration, ensuring messaging and channels are culturally and commercially appropriate.
• MarTech Stack Ownership and Optimization: Define the architecture and manage the full stack of marketing technology, ensuring maximum efficiency, data integrity and leveraging AI/ML tools for predictive analytics and personalization at scale.
• Board‑Level Communication: Prepare and present compelling marketing strategy, performance and forecasts to the CEO, investors and the Board of Directors, effectively translating marketing outcomes into financial performance metrics.

Essential Requirements

• CMO/Senior Executive Experience at Scale: Minimum of 7+ years in a Head of Marketing, CMO or equivalent executive role at a B2B SaaS/Technology company that successfully significantly scaled ARR.
• Global Leadership Track Record: Mandatory experience managing and scaling global marketing teams across multiple international offices or regions, including successful navigation of international regulatory and cultural differences.
• M&A Experience: Demonstrated experience leading marketing functions through a minimum of 1‑2 successful M&A cycles, including pre‑acquisition due diligence, brand strategy consolidation and post‑merger integration.
• Proven Revenue Accountability: Must have a quantifiable track record of driving significant, measurable revenue growth and success using Account‑Based Marketing (ABM) and enterprise sales motions.
• Deep Tech/Data Product Experience: Extensive background marketing complex data, analytics, or platform products (not just simple consumer or traditional media products) to sophisticated enterprise clients.
• Advanced MarTech Acumen: Expert‑level understanding and hands‑on experience with modern marketing technology, including CRM (Salesforce), Marketing Automation (Marketo/HubSpot/Salesforce) and sophisticated attribution models.
• Financial Discipline: Demonstrated financial literacy and business acumen, with a strong understanding of B2B SaaS metrics, including CAC, LTV, Net Retention Rate and Magic Number.
• C‑Suite Gravitas and Communication: Exceptional ability to operate at the C‑suite level, influencing internal stakeholders and engaging external leaders of major global entertainment and technology corporations.
• Strategic Vision: Ability to define a multi‑year brand and growth strategy while maintaining a focus on immediate execution and operational excellence.
• Education: Bachelor’s degree required;
  an MBA or equivalent advanced degree is strongly preferred.

Salary & Benefits for NYC and California Candidates

A good faith estimate of the salary is $290k – $350k upon hire plus bonus. We consider your skills and experience, what similar jobs pay at companies of our size, and ensure fair pay among colleagues. Final base salary offer amounts are determined by factors including your experience and expertise. In addition, we are proud to offer additional perks and benefits that contribute and complete our total compensation package. Luminate reserves the right to change our compensation bands at any time.

Employment Eligibility

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

More About Us

Luminate has an incredible 30‑year history that has made us who we are today. We power the Billboard Charts, but we also inform the entire music industry with exclusive research, data and insights. We serve the television and film industry, providing deep meta‑data on every major production and title.

Equal Opportunity Employer

Luminate is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Tagged as: Account-Based Marketing, Attribution Modeling, HubSpot, Marketo, Salesforce