Digital Marketing Specialist – Marketing Operations (Marketo and Salesforce – mandatory)

The Digital Marketing Specialist is responsible for developing, coordinating, executing and tracking email and event programs using our marketing automation tool, Marketo. This role will support email builds, programs and processes for our marketing operations, demand generation campaigns, event lead management and cross-sell/upsell efforts across multiple lines of business in both the B2B and B2C space.

Requirements

• Collaborate with key stakeholders to execute and monitor campaigns via Marketo and Salesforce to engage prospective and existing customers.
• Complete marketing operations responsibilities for designated lines of business, including data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment.
• Build emails, engagement campaigns, and registration forms from templates while maintaining best practice and brand compliance.

Benefits

• Professional Development
• Paid Time Off
• 401k Matching

Tagged as: Marketo, Salesforce