Vice President of Marketing and Communications

Role Overview

The Vice President of Marketing & Communications provides executive leadership for the YMCA of Central New York’s marketing, communications, public relations, brand management, digital engagement, and storytelling efforts.

What You Will Do

Develop and execute integrated strategies that strengthen the YMCA brand, support membership and program growth, advance philanthropy, elevate community impact, and align with the Association’s Strategic Plan.

Why It Might Be a Fit

The ideal candidate will have 8–10 years of progressive leadership experience, strong expertise in branding, digital marketing, media relations, storytelling, analytics, and project management, and a commitment to the YMCA mission and values.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field; Master’s preferred
• 8–10 years of progressive leadership experience
• Experience leading integrated marketing and communications in a multi-site organization preferred
• Strong expertise in branding, digital marketing, media relations, storytelling, analytics, and project management
• Excellent written, verbal, and presentation skills
• Commitment to the YMCA mission and values

Tagged as: Project Management