Role Overview
The Customer Lifecycle Marketing Manager will play a central role in the Customers Direct-to-Fan digital strategy, owning the end-to-end fan lifecycle that converts anonymous and casual fans into known, registered and highly engaged fans.
What You Will Do
Define the lifecycle stages, entry and exit criteria, triggers, frequency and suppression rules. Design and document the lifecycle journeys, including welcome and onboarding, registration and conversion, engagement and habit-building, matchday and moment-based, FPL season-cycle, re-engagement and win-back.
Why It Might Be a Fit
The role will coordinate activity across the Customer organisation in a matrix, liaising with others as needed, including Marketing, Content, Data, Product and Technology teams, Adobe Professional Services, Two Circles and Pulselive.
Requirements
- Adobe specialist
- seconded into the Customers Digital Marketing team
- experience with Adobe Journey Optimizer and Adobe Analytics
- data protection and GDPR compliance
- content creation and planning
- measurement and reporting
- A/B and multivariate testing
- collaboration and communication skills
To apply for this job please visit fa-etvl-saasfaprod1.fa.ocs.oraclecloud.com.
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