Analytics Engineer (MarTech)

Hybrid Full TimeMelbourne, Victoria, AustraliaLinktree

We’re looking for an Analytics Engineer to partner closely with our marketing team and turn data into a strategic advantage. You’ll collaborate with marketers to translate their goals into actionable data solutions and ensure tracking is accurate across the customer journey.

Requirements

  • Data foundation and modelling
  • Develop, improve and apply a data warehouse modelling strategy for marketing-related data
  • Collaborate with product engineering teams to instrument the product
  • Maintain data models of our users combining various sources of data into a single unified and ready to be used view
  • Build or contribute to audience segmentation models to improve campaign performance
  • Model metrics used for tracking performance of campaigns
  • Build data pipelines to ensure marketing and analytics platforms have access to the right data, at the right time
  • Build or contribute to attribution models to understand the impact of marketing campaigns
  • Establish experimentation (A/B testing) practices for all types of marketing campaigns
  • Build dashboards to monitor the health and performance of marketing efforts

Benefits

  • An annual wellbeing allowance
  • 100% coverage of monthly premiums for medical, dental, vision, disability and life insurance
  • Employer contribution towards retirement
  • Generous time off for vacation, holidays, parental leave, volunteer time, and other categories
  • Employee stock option program

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