Digital Marketing Strategy Lead

Role Overview

The Digital Marketing Strategy Lead will be responsible for developing, planning, and executing the global digital marketing strategy to transform the experience for customers. This role plays a key part in driving digital transformation for Abbott’s Neuromodulation business.

What You Will Do

The Digital Marketing Strategy Lead will lead digital marketing initiatives across patient and healthcare professional audiences, optimize the end-to-end customer experience, and develop and execute digital campaigns.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in growth or digital marketing, proficiency in media strategy and management, and strong analytical skills with proficiency in marketing metrics and analytics tools.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in growth or digital marketing with a solid portfolio of successful marketing campaigns and projects
• Experience managing people and/or leading teams
• Proficiency in media strategy and management, AEO/GEO strategy, marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics
• Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion
• Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools
• Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks
• Familiar with regulatory compliance requirements and regulations

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune