Product Marketing Specialist/Mgr 5

Adobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As Director of Product Marketing for Firefly for creative professionals, you’ll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption.

Requirements

• Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value
• Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users
• Own marketing strategy for Firefly for creative professionals — from awareness and discovery through usage and retention

Benefits

• Comprehensive benefits programs