Role Overview
The Account Based Marketing Specialist is responsible for the strategic planning, implementation, and continuous optimization of targeted marketing programs for selected strategic accounts and industries.
What You Will Do
Key responsibilities include developing and managing integrated, personalized marketing measures, conducting in-depth account, market, and stakeholder analyses, and planning and implementing multi-channel campaigns.
Why It Might Be a Fit
The role combines data-driven insights, intent data, and modern marketing technologies to increase the engagement of key stakeholders throughout the sales funnel and to transparently demonstrate the effectiveness of measures.
Requirements
- completed studies in marketing, business administration, communication, or a comparable field
- 5-7 years of relevant experience in B2B marketing, ideally with several years in account-based marketing, demand generation, or strategic customer marketing
- proven experience in the IT, software, cloud, workplace, or technology industry is an advantage
- documented success in the strategic planning, implementation, and optimization of data-driven, integrated marketing campaigns
- several years of experience in collaboration with sales teams, senior stakeholders, and complex enterprise customers
- very good knowledge of modern CRM, marketing automation, and analytics platforms, such as Salesforce, Dynamics 365, Marketo, Eloqua, or HubSpot
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Retirement plan
- Paid holidays
- Vacation time
- Flexible working hours
To apply for this job please visit hp.wd5.myworkdayjobs.com.
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