Commercial Demand Generation Marketing Manager

Role Overview

Lead demand generation strategy across Commercial, Enterprise, and Public Sector customers in the UK & Ireland, developing and executing digital marketing programmes to build awareness, engage customers, and accelerate pipeline.

What You Will Do

Own HP UK&I’s demand generation strategy, develop and execute always-on digital programmes, partner with B2B segment leads, design and optimise lead nurture journeys, drive HP’s social strategy, and plan and deliver integrated campaigns.

Why It Might Be a Fit

Success in this role will be measured by marketing contribution to pipeline, customer engagement, lead progression, and commercial impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Experience in B2B demand generation, digital marketing, or integrated marketing within a technology or commercial environment
• Strong understanding of enterprise buying journeys and long-cycle sales environments
• Experience building lead nurture programmes using marketing automation and CRM platforms
• Knowledge of Account-Based Marketing (ABM) and customer lifecycle marketing
• Experience planning and delivering multi-channel digital campaigns
• Strong analytical skills with the ability to interpret campaign performance and optimise marketing investment
• Excellent stakeholder management and collaboration skills across sales, marketing, partners, and agencies
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• A customer-first mindset with a passion for innovation and continuous improvement