Product/Performance Marketing Manager – Business Personal Systems (BPS) Commercial Workspaces

Role Overview

The Global Business Personal Systems Product Marketing Team is in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

What You Will Do

Develop and deliver end-to-end workspace strategic marketing plans across the lifecycle of the Commercial portfolio, connecting docks, displays, peripherals, software solutions, and security into an integrated ecosystem around the PC, with a heavy emphasis on SMB.

Why It Might Be a Fit

You will create the integrated portfolio marketing plan, positioning strategy, value propositions, key selling points, go-to-market guidance, and product marketing insights that connect these product and solution lines into a cohesive workspace story before, during, and after announcement.

Requirements

• 6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
• 4+ years in B2B-related work.
• Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
• Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
• Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
• Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
• Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
• Strong business acumen and deep understanding of product, sales, marketing, budget, and execution constraints.
• Ability to create and leverage product and performance marketing frameworks to operationalize and drive consistency of narrative, launch deliverables, activation, and measurement.
• Aptitude to synthesize data, insights, research, and campaign performance to develop business cases and improve customer product fit and conversion.
• Skilled in identifying market opportunities and articulating competitive differentiators.
• MBA or equivalent experience preferred.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave