Principal Product Marketing Strategist

Role Overview

Accountable for the end-to-end product marketing and go-to-market strategy for Alliant’s highest-priority new products and strategic capabilities. Owns positioning, value propositions, messaging frameworks, and integrated launch strategies across paid, owned, earned, partner, and PR/communications channels.

What You Will Do

Own end-to-end creation and launch strategy for priority new products and capabilities, define product positioning, value propositions, target audiences, and messaging frameworks, design integrated launch strategies, and bring creative, differentiated, and when appropriate ‘out-of-the-box’ thinking to launch strategy.

Why It Might Be a Fit

The ideal candidate will have 8+ years of product marketing, go-to-market strategy, lifecycle marketing, or growth marketing experience, preferably in financial services, and a 4-year Bachelor’s degree in Marketing or related.

Requirements

• 4-year Bachelor’s degree in Marketing or related
• 8+ years of product marketing, go-to-market strategy, lifecycle marketing, or growth marketing experience, preferably in financial services
• Agile/Scrum Certification (preferred)

Benefits

• Health care
• Vision
• Dental
• 401k with employer match
• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement