Marketing Automation Lead

Role Overview

We’re looking for a Marketing Automation Lead to build and own customer journey programs across our clients’ accounts. This is an execution-first role, but one that calls for experience and judgment around process, standards, and platform best practices.

What You Will Do

Build, QA, and deploy multi-step nurture/journey programs, debug automation issues, set standards for lead scoring, segmentation, and lifecycle logic, and own data hygiene and field-mapping standards.

Why It Might Be a Fit

We’re open to someone with deep experience in one or two platforms and/or broader martech experience. What’s most important is strong systems thinking, technical curiosity, and ingenuity.

Requirements

• 4-5+ years of hands-on experience with a modern marketing automation platform (e.g. Marketo, HubSpot, Pardot, Customer.io)
• Working knowledge of email HTML/CSS to diagnose rendering issues across email clients
• Familiarity with CRM-to-MAP sync concepts (Salesforce experience a plus)
• Comfort working across multiple client accounts/stakeholders at once, each with different tech stacks and priorities
• Experience setting or improving process, QA standards, or documentation practices, even informally
• Strong attention to detail and sound platform judgment
• Clear written communication; comfortable documenting issues and fixes for both technical and non-technical audiences, and presenting recommendations to account/strategy leads

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• 401(k) matching
• Equity or stock options