Lead MarTech Engineer

Role Overview

Alo is looking for a Lead Martech Engineer to design, build, and scale the technology that powers retention, personalization, and cross-channel customer journeys.

What You Will Do

You’ll play a key role in operationalizing customer data through a CDP and reverse ETL tooling into activation platforms such as Braze, enabling scalable, measurable lifecycle and retention programs.

Why It Might Be a Fit

A clear communicator who bridges marketing and engineering perspectives with strong experience in Martech, Marketing Operations, or Data Engineering.

Requirements

• Senior-level Martech Engineer with strong ownership and execution mindset
• Comfortable leading complex initiatives while remaining hands-on
• 7+ years of experience in Martech, Marketing Operations, or Data Engineering
• Strong experience with CDPs and reverse ETL tools, Braze or similar lifecycle orchestration platforms, event-driven data architectures, SQL and cloud data warehouses
• Advanced proficiency in Liquid templating logic to handle complex loops, variable assignments, and fallback logic
• Managing a hybrid stack of activation tools (Email, SMS, Push) with experience resolving user identity and frequency capping conflicts between vendors
• Proven experience supporting retention marketing, CRM, and lifecycle programs
• Strong understanding of identity resolution, consent management, and customer data modeling
• Familiar with experimentation and marketing measurement frameworks
• Scripting experience (Python or JavaScript)
• Exposure to personalization, recommendations, or decisioning systems

Benefits

• Performance bonuses
• Long term incentives
• PTO policy
• Many other progressive benefits