Director, Head of Product Marketing

Role Overview

Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.

What You Will Do

– Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.

Why It Might Be a Fit

You will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams.

Requirements

• Experience managing teams
• 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
• Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online.
• Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
• Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
• Operational Courage: High agency, bias for action, and the comfort to say ‘no’ to low-impact feature launches in order to protect team focus and prioritize company-defining bets

Benefits

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount