Senior Account Based Marketing Manager

Amplitude is a leading digital analytics platform. More than 1,800 customers, including Atlassian, Chick-fil-A, Marks & Spencer, NBCUniversal, PayPal, Shopify, and Under Armour rely on Amplitude to gain self-service visibility into the entire customer journey.  With Amplitude, teams can understand what product features are working, where users are getting stuck, and what actions lead to the right outcomes. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables creation of better products, ability to solve complex problems, and drive more powerful solutions. In order to make diversity possible, we commit to striving to create an environment of inclusion: an environment focused on psychological safety, empathy, and human connection, which will allow employees of all backgrounds to feel the care they need to thrive.

About The Role & Team

The Demand Gen and NAMER Marketing team is responsible for engaging customers through omni-channel campaigns and events to drive growth. We are looking for a data-driven decision maker to drive demand and accelerate growth for corporate and enterprise accounts. This role will own the ABM strategy and will be responsible for building and orchestrating campaigns to achieve pipeline targets.

 As a Senior Account Based Marketing Manager, you will:

• Build and execute the end-to-end ABM plan in partnership with key stakeholders.
• Execute innovative and impactful omni-channel ABM programs targeting corporate and enterprise accounts to generate leads and pipeline.
• Leverage data and insights to identify top target accounts, build projections, and report on impact.
• Partner closely with strategic sales leaders to focus on target accounts, develop sales outreach content, and collect qualitative feedback to optimize campaigns.

You’ll be a great addition to the team if you have:

• Bachelor’s Degree
• Minimum 5 years experience in developing strategy, campaigns, messaging and content in a demand generation, ABM, or segment-based marketing role.
• Experience executing innovative, multi-channel programs for enterprise accounts.
• Experience with targeting, segmentation, and list acquisition, preferably in SFDC
• Strong ability to provide insights and analyze ABM programs and campaign performance.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a generous parental leave, a subscription to Modern Health, and a generous Learning & Development stipend.

The Product: Amplitude is a digital analytics platform – we help companies understand their users, rapidly release better product experiences, and ultimately grow their business. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

Other fun facts about Amplitude:

• G2: #1 product analytics solution and #3 best software product
• Business Insider: A top tech company to bet your career on
• Fast Company: #3 most innovative enterprise company in the world
• Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
• Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
• We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.