Campaign Operations Specialist

Role Overview

The role involves owning the end-to-end execution of direct marketing campaigns, designing audience segments, building automated workflows, and ensuring every message is relevant, personalized, and compliant with China’s privacy and regulatory landscape.

What You Will Do

You’ll partner with teams across Worldwide Product Marketing, Marketing Communications, AppleCare, Engineering, Legal, Privacy, Compliance, Regulatory, Retail, IS&T, and Services to bring campaigns from concept to customer.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in marketing campaign operations, with hands-on experience with complex audience segmentation and campaign automation, and a working knowledge of messaging best practices across email, push, and SMS.

Requirements

• 4+ years of experience in marketing campaign operations
• Hands-on experience with complex audience segmentation and campaign automation
• Working experience with Snowflake procedures and Vertica database systems
• Working knowledge of messaging best practices across email, push, and SMS
• Advanced proficiency in writing and adjusting SQL queries
• Understanding of China’s email marketing regulations, including PIPL and local anti-spam laws
• Familiarity with China’s social commerce and messaging platforms (e.g., WeCom, Douyin, Xiaohongshu) and how they fit into broader user engagement strategies
• Comfortable working across regional and global teams in a fast-paced, matrixed environment
• Able to balance multiple projects concurrently and cut through ambiguity to communicate strategy clearly
• Strong written and verbal communication skills, with confidence presenting to audiences ranging from team members to senior leadership
• Fluent in Simplified Chinese and English (written and verbal)