Head of Global Partner Marketing

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and also nurturing existing teams and driving them to upgrade. Our team is growing rapidly, and includes team members focused on revenue marketing, product marketing, content creation, partnerships, ads, and lifecycle marketing.

The Global Head of Partner Marketing will be responsible for defining our approach to marketing across the globe focusing on growing our ecosystem, developing joint marketing plans with partners and enabling our scale partners to market Asana independently.  They will collaborate with Global Channel & Alliances leadership and x-functional marketing teams to build out Asana’s partner marketing strategy.

This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you’re interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you’ll achieve:

• Create clarity, momentum, and impact through alignment and growth.
• Design, build and execute the global channel marketing strategy in partnership with global channel leadership to deliver on partner sourced ARR targets.
• Drive marketing to partners to attract new partners into the Asana ecosystem with particular focus on Canada, LATAM and Asia.
• Lead marketing with partners to generate demand and scale our business.
• Implement marketing through partners to scale into our growth markets around the globe.
• Own partner activations at flagship events Work Innovation Summits.
• Manage partner MDF strategy and allocation globally, and impact tracking of partner marketing activities.
• Work with partner ecosystem leadership team to identify opportunities for marketing with Asana’s technology partners such as AWS & Microsoft.
• Co-ordinate with cross-functional marketers such as PMM to integrate technology partners into our marketing plans.

About You:

• 10+ years of experience in enterprise software sales with deep understanding of indirect partner sales in SaaS environments.
• Demonstrated success building partner marketing engines and leading high-performing teams.
• Strong operational background with ability to develop comprehensive strategies from concept to execution.
• Extensive channel marketing expertise with track record of creating tailored programs that drive partner success.
• Results-driven leader who consistently delivers measurable outcomes and optimizes efforts through data-driven insights.
• Exceptional analytical skills with ability to translate complex data into compelling narratives.
• Track record of developing and implementing scalable, repeatable marketing processes.

At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $207,000-243,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune’s #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.