Director SEO & Web Operations

Role Overview

Lead enterprise, national, and multi-location SEO strategy, multi-brand web operations, conversion rate optimization, and digital measurement across 1,100+ franchise locations, 15 brand websites, and a corporate site.

What You Will Do

Develop and execute comprehensive national SEO, enterprise search, and local SEO strategies to grow leads, revenue, traffic, organic visibility, and market share.

Why It Might Be a Fit

The ideal candidate will have 8-10+ years of progressive digital marketing experience, with a proven track record managing enterprise-level Local SEO, Google Business Profiles, and local search infrastructure.

Requirements

• 8–10+ years of progressive digital marketing experience focusing on SEO, web operations, and technical strategy
• 3–5+ years in a direct leadership role managing teams, cross-functional partners, and agency vendors
• Multi-Location Expertise: Proven track record managing enterprise-level Local SEO, Google Business Profiles, and local search infrastructure for a franchise, multi-unit retail, healthcare, hospitality, or multi-location service network with 500+ locations
• Multi-Site Architecture Management: Operational experience owning and governing complex web ecosystems (e.g., 10+ web properties, sub-domains, or multi-tenant CMS platforms)
• Search & Reputation Stack: Hands-on experience with multi-location listings tools (e.g., Yext, SOCi, Webpunch, PulseM, ConsumerFusion) and technical crawl/analysis tools (e.g., Screaming Frog, Search Console)
• Enterprise SEO & Analytics Proficiency: Mastery of Google Analytics 4 (GA4), Ahrefs, Semrush, CRO testing tools, and enterprise visualization platforms (e.g., Looker Studio, Power BI, Tableau)
• Technical Web Knowledge: Solid technical foundation in web standards, HTML/CSS/JS fundamentals, schema markup, consent management, and multi-site CMS governance (WordPress, Webflow, Drupal, or proprietary frameworks)
• Communication & Leadership: Exceptional capability to translate technical SEO and web metrics into simple business language for executive stakeholders, cross-functional teams (Legal, IT, Brand), and non-technical franchise owners

Benefits

• Competitive salaries
• Full benefits package
• PTO
• Paid holidays
• 401(k)