Customer Lifecycle Marketing Manager

Role Overview

The position available is for a Lifecycle & Retention Marketing Manager who will be pivotal in devising and implementing strategies for the post-sale lifecycle.

What You Will Do

The responsibilities of the role include: ownership and scaling of the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion.

Why It Might Be a Fit

The role requires a comprehensive understanding of the post-sale B2B customer journey, including onboarding, product adoption, retention, and expansion strategies.

Requirements

• A minimum of 5 years of experience in lifecycle, retention, Gainsight, focusing on B2B audiences.
• Familiarity with Gainsight is a plus
• Experience designing and scaling customer lifecycle programmes across multiple delivery models; including direct, partner-led, reseller, and managed-service routes to market, while maintaining a consistent digital customer experience and clear ownership model.
• Comprehensive understanding of the post-sale B2B customer journey, including onboarding, product adoption, retention, and expansion strategies.
• Proven experience in designing lifecycle journeys using behavioural signals rather than solely relying on time-based communication.
• Strong analytical skills, facilitating the translation of customer insights into impactful marketing strategies.
• An ability to thrive in cross-functional collaboration with teams across Product, Sales, and Demand Gen departments.

Benefits

• Market-competitive compensation including bonus scheme
• Career progression and internal mobility opportunities
• 30 days of annual leave, in addition to public holidays
• GBP 1.000,00/Year towards our Tuition Reimbursement Program
• Company pension scheme
• Private medical insurance
• Employee Referral Program
• Corporate Donation Matching Program
• Maternity policy
• Company sponsored events / regular team building events
• Extra paid perk days – Birthday off, Family/Life Event Day, Volunteering…