Marketing Operations Manager

Role Overview

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power our marketing engine. This role will be responsible for the strategic administration and continuous optimization of HubSpot, marketing automation, campaign operations, lead lifecycle architecture, attribution reporting, segmentation, data governance, and marketing project management.

What You Will Do

The ideal candidate will design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys. They will also partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.

Why It Might Be a Fit

The ideal candidate is highly analytical, process-oriented, technically proficient, and passionate about creating scalable systems that help teams perform at a higher level. They bring a service-first mindset and view themselves as an enabler of success for the broader organization.

Requirements

• Bachelor’s degree in marketing, business, communications, information systems, or a related field, or equivalent professional experience
• 4-6 years of experience in marketing operations, marketing automation, revenue operations, or a related discipline
• Hands-on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting, segmentation, marketing automation, and attribution
• Strong understanding of lead management, funnel architecture, database governance, data quality, compliance, and marketing performance measurement
• Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership and executive stakeholders
• Experience managing marketing technology platforms, integrations, vendors, operational workflows, and project management systems such as Asana
• Demonstrated ability to use AI tools responsibly to support research, analysis, workflow automation, content development, and productivity while applying appropriate governance and quality control
• Strong analytical, organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced remote environment
• Experience supporting demand generation, webinars, events, product launches, partner marketing, customer marketing, and go-to-market initiatives
• Experience with GovTech, public-sector software, GIS, permitting, plan review, or complex B2B SaaS environments preferred
• HubSpot certification is preferred or must be completed within an established period following hire

Benefits

• Group Medical, Dental, Vision and Life insurance
• 401k
• Unlimited Vacation
• Paid Sick Leave & Holidays

Tagged as: HubSpot, Lead Scoring, Project Management