Director of Digital Marketing

Role Overview

The Director of Digital Marketing is an execution-focused mission-driven leader responsible for shaping and delivering Axiom Care’s integrated marketing strategy across digital and traditional channels.

What You Will Do

The Director will lead multi-channel, AI-forward programs for both B2B and B2C audiences, translate organizational growth priorities into scalable campaigns, and build the performance systems, team capabilities, and cross-functional partnerships needed to support access to life-changing behavioral health care across Axiom Care’s locations.

Why It Might Be a Fit

The Director will lead a critical function that directly supports access to life-changing care, work closely with the executive leadership team to translate organizational goals into scalable, multi-channel marketing strategies, and drive growth in conversion rates, engagement, and marketing channel investment ROI through compelling storytelling.

Requirements

• Demonstrated track record of owning marketing outcomes end-to-end, with direct responsibility for performance and results.
• Expertise in digital marketing platforms, including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools.
• Expertise in email-marketing best practices, list management, analytics platforms, A/B testing, segmentation, personalization, HTML, and CSS.
• Hands-on experience with KIPU CRM, Hootsuite, CTM, or comparable platforms.
• Excellent written and verbal communication skills.
• Strong project-management skills and the ability to engage executive leadership and operational teams.
• Ability to meet deadlines, manage multiple projects, and adjust priorities in a fast-paced growth environment.

Benefits

• Medical, Dental, and Vision
• 401(k) with up to 3.5% match
• Paid time off (PTO), paid sick time, and paid holidays
• Tuition Reimbursement
• Reimbursement for CMEs
• Free criminal record clearance for eligible justice-impacted staff through a partnership with Rasa Legal
• Employee Assistance Program (EAP)
• Voluntary benefits including group term life, voluntary term life, AD&D, short term disability, and accident coverage