Vice President, Demand Generation (ALT: Revenue Marketing)

On Site Full TimeAmsterdam, North Holland, NetherlandsBackbase

Role Overview

The Vice President, Demand Generation will lead the development and execution of a unified demand generation strategy to win the Global 2000. This role requires 10+ years of enterprise demand generation leadership, with prior experience in B2B fintech.

What You Will Do

The responsibilities include developing and refining the demand generation strategy, leading the execution of integrated demand generation campaigns globally, and managing a 7-figure demand generation budget.

Why It Might Be a Fit

The ideal candidate is an expert funnel engineer who can design connected, multi-stage GTM flywheels out of disconnected content and traffic sources, with strong collaboration and project management skills.

Requirements

  • 10+ years of enterprise demand generation leadership
  • Prior experience in B2B fintech
  • Proven track record marketing high-ACV software solutions to Global 2000 executive buyers
  • Expert funnel engineer who can design connected, multi-stage GTM flywheels out of disconnected content and traffic sources
  • 3+ years managing localized marketing campaigns that resonate with diverse audiences in international markets
  • Strong collaboration skills
  • Strong project management skills
  • Ability to communicate strategy, performance, and trade-offs clearly to any level of the organization
  • Ability to travel up to 20%

Benefits

  • Competitive salary
  • 7-figure demand generation budget
  • Opportunity to work with a multinational organization
  • Travel opportunities up to 20%

To apply for this job please visit job-boards.greenhouse.io.


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