Lifecycle Marketing Operations Specialist

Role Overview

The Lifecycle Marketing Operations Specialist serves as the operational arm of the Lifecycle Marketing team, helping turn strategic marketing plans into accurate, scalable programs across the prospect and customer lifecycle.

What You Will Do

Build, test, launch, and monitor lifecycle marketing programs in Marketo and related tools, including emails, text messages, smart campaigns, and supporting workflows.

Why It Might Be a Fit

The ideal candidate will have hands-on experience with Marketo or a comparable marketing automation platform, experience supporting prospect and customer lifecycle programs, and familiarity with email deliverability indicators and consent, suppression, and compliance practices.

Requirements

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform
• Strong attention to detail and ability to complete thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality
• Ability to monitor active programs, troubleshoot common operational issues, and escalate complex system or integration concerns appropriately
• Strong written and verbal communication skills
• Strong organizational and prioritization skills with the ability to manage multiple requests and meet deadlines
• Analytical and problem-solving skills with an interest in using data to improve execution and processes
• Proficiency with spreadsheets and common business productivity tools
• Ability to collaborate effectively with lifecycle marketers, Marketing Operations, Analytics, Events Technology, Customer Experience, and other cross-functional partners

Benefits

• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace