Role Overview
Lead Generation & ABM Specialist will own the strategy, planning, and execution of demand programs and Account-Based Marketing (ABM) campaigns across the US and Canada. The role will turn data and intent signals into high-impact, multi-channel programs that grow pipeline and deepen engagement with priority accounts.
What You Will Do
The role will involve building a NorAm plan aligned to MQL, SQL, and opportunity targets; launching campaigns across email, LinkedIn/paid social, paid search, webinars, events, content syndication, and nurtures; designing 1:1, 1:few, and 1:many ABM motions by vertical and persona; and ensuring segmentation, routing, lead-source/UTM hygiene, and dashboard visibility.
Why It Might Be a Fit
The ideal candidate will have experience building multi-channel programs, familiarity with Salesforce, Pardot, Workfront, and ABM platforms, and a strong command of English (verbal and written).
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 6+ years in B2B demand gen/digital/ABM with proven campaign impact
- Experience building multi-channel programs (email, LinkedIn/paid social, paid media, web, webinars/events)
- Background in matrixed/global environments; strong grasp of B2B buyer journeys
- Familiarity with Salesforce, Pardot, Workfront, and ABM platforms
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Retirement plan
- Paid holidays
- Paid time off
- Life insurance
- Disability insurance
To apply for this job please visit wd3.myworkdaysite.com.
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