SEM Media Tagging Manager

Role Overview

Blend is seeking an experienced Paid Search Tracking and Tagging Manager to join our team and lead measurement implementation across major advertising platforms. The SEM Media Tagging Manager will serve as the subject matter expert for tracking, tagging, conversion measurement, and pixel governance across paid search campaigns.

What You Will Do

The ideal candidate will own the implementation, validation, troubleshooting, and ongoing maintenance of digital marketing tags and measurement solutions across Google and Microsoft advertising platforms.

Why It Might Be a Fit

The ideal candidate has hands-on experience with SA360 Floodlight, Campaign Manager 360, Google Ads conversion tracking, Microsoft Advertising UET, and enterprise tag management systems.

Requirements

• Bachelor’s degree
• 4+ years of experience in marketing technology, digital advertising operations, measurement implementation, tagging, tracking, or a related area
• Hands-on experience with SA360 Floodlight and Campaign Manager 360
• Hands-on experience implementing Google Ads conversion tracking and Microsoft Advertising UET tags
• Experience with enterprise tag management systems such as Tealium, Ensighten, or Adobe
• Strong knowledge of conversion tracking, attribution, pixel implementation, QA, and digital measurement frameworks
• Experience troubleshooting tracking, attribution, and reporting discrepancies
• Working knowledge of JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations
• Experience with Google Analytics and Adobe Analytics
• Experience working with consent and privacy management platforms
• Experience supporting enterprise-scale measurement, attribution, or tag governance programs

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave)
• Flexible work schedule