Content and Digital Marketing Manager

Role Overview

The Content and Digital Marketing Manager leads the strategy, adaptation, and digital activation of content for U.S. Wealth Management across social media, web, CRM, and integrated campaigns. This role evaluates existing thought leadership, research, market commentary, business announcements, and other source content to identify the most relevant audience messages and translate them into channel-appropriate digital experiences that strengthen brand visibility, executive presence, client engagement, and business growth.

What You Will Do

The manager will lead the U.S. Wealth Management digital content and social media strategy, own the editorial calendar, and coordinate the activation of content across social media, web, CRM, integrated campaigns, events, sponsorships, and partnerships. They will also review thought leadership, research, market insights, podcasts, business announcements, and other source material to identify relevant themes, audience opportunities, and digital applications.

Why It Might Be a Fit

The ideal candidate will have a strong editorial judgment, digital channel expertise, and the ability to turn complex source material into concise, compelling content for distinct audiences and platforms. They will also have experience adapting one core piece of content or thought leadership into multiple channel-specific assets and audience touchpoints.

Requirements

• Bachelor’s degree in marketing, digital marketing, communications, business, or a related field, or equivalent professional experience
• Five to eight years of experience in digital content marketing, social media marketing, digital channel management, lifecycle or email marketing, integrated marketing, or a related discipline
• Demonstrated ability to review complex source material and translate it into concise, audience-focused content for social media, web, email, CRM, and other digital channels
• Experience adapting one core piece of content or thought leadership into multiple channel-specific assets and audience touchpoints
• Strong editorial judgment, including the ability to identify the central message, audience relevance, supporting proof points, and appropriate call to action
• Strong understanding of digital content strategy, channel conventions, user behavior, content journeys, and audience segmentation
• Experience working with content management systems, social publishing platforms, email or CRM marketing tools, and digital analytics
• Ability to interpret performance data and use insights to improve content packaging, distribution, engagement, and business impact
• Strong editing and concise copy-development skills, with the ability to preserve the meaning and credibility of expert-authored source content
• Proven experience managing multiple stakeholders, approvals, deadlines, and interconnected digital deliverables
• Experience working in a regulated industry or a complex corporate environment

Benefits

• Health insurance
• Tuition reimbursement
• Accident and life insurance
• Retirement savings plans