Defense Technology Senior Brand Marketing Lead

Role Overview

The role involves turning Booz Allen’s deep technical capability and growing product portfolio into a clear, compelling category narrative and integrated brand campaigns that shape market perception and create demand.

What You Will Do

Drive top- and mid-funnel impact, lead brand-forward marketing strategies, build awareness that converts, shape perception with compelling narratives, and accelerate demand through integrated campaigns.

Why It Might Be a Fit

The ideal candidate will have 12+ years of experience in B2B or B2G marketing, including leading enterprise-level brand campaigns that drive measurable awareness, perception shifts, and demand.

Requirements

• 12+ years of experience in B2B or B2G marketing
• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale
• Experience co-marketing with strategic partners
• Experience navigating and influencing highly matrixed organizations
• Experience using performance data to inform strategy and optimize campaigns
• Knowledge of enterprise or government buying cycles
• Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, and differentiated marketing narratives
• Ability to demonstrate exceptional executive presence and influence senior stakeholders with clarity, confidence, and strategic judgment

Benefits

• Health, life, disability, financial, and retirement benefits
• Paid leave, professional development, tuition assistance, work-life programs, and dependent care
• Recognition awards program acknowledges employees for exceptional performance and superior demonstration of values