Global LOB Marketing Lead – Voice & Productivity Software

Role Overview

The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions.

What You Will Do

Develop and own the annual operating plan (AOP) marketing strategy, define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.

Why It Might Be a Fit

This role requires strong leadership and collaboration skills, as well as the ability to drive awareness, demand, product launches, customer engagement, and revenue growth.

Requirements

• Develop and execute worldwide marketing strategy
• Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches
• Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets
• Manage NPI Bills of Material (BOMs) according to launch tier requirements
• Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications