Director, Marketing Operations

Role Overview

The Director, Marketing Operations will lead the systems, data, and operations that turn demand into qualified sales conversations and help Marketing make better investment decisions. The role will be based in one of our hubs: San Francisco, New York, Seattle, Salt Lake City, or Vancouver.

What You Will Do

You will own the end-to-end marketing funnel from demand capture through sales handoff, including qualification, enrichment, scoring, routing, automation, and measurement. You will partner with SDR, RevOps, Product, Engineering, and Data Science to improve funnel throughput, speed-to-lead, conversion, and reliability.

Why It Might Be a Fit

You will lead and develop the Marketing Operations team while establishing clear priorities, operating rhythms, service levels, and accountability. You will serve as a highly autonomous thought partner to Growth Marketing leadership and drive alignment across Marketing, Sales, RevOps, Product, Engineering, and Finance.

Requirements

• 8+ years in marketing operations, revenue operations, or growth operations, including 3+ years leading and developing a team.
• Measurable improvements to lead-to-meeting conversion, with experience supporting both enterprise sales and self-serve or product-led motions.
• Deep hands-on architecture experience in Marketo or an equivalent marketing automation platform, plus strong Salesforce fluency and shared platform ownership with Revenue Operations.
• Experience designing scalable lifecycle, scoring, routing, campaign taxonomy, and data governance practices.
• Strong measurement judgment, including understanding attribution limitations, plus SQL and BI fluency to investigate performance independently.
• A track record of using pipeline or forecast models to inform decisions and aligning cross-functional partners on execution.
• Experience managing martech vendors and increasing team capacity through automation and reusable processes.
• Experience running marketing systems as production infrastructure, including monitoring, incident response, and change control on revenue-facing workflows.
• Experience running intake and prioritization for a team serving many internal stakeholders, with capacity planning that holds up under pressure.

Benefits

• Dental insurance
• Vision insurance
• Up to four weeks per year of fully remote work
• Three coordinated days in the office per week

Tagged as: Marketo, Salesforce, SQL