The ABM Wholesale Manager plays a pivotal role in shaping and executing integrated marketing strategies that drive growth and engagement across key accounts, markets, and brand initiatives.
Requirements
- Develop and deliver integrated marketing plans for accounts, markets, and brand initiatives, ensuring alignment with business priorities and commercial objectives.
- Collaborate with sales, product, insights, and partner teams to identify business challenges, build value propositions, and create solutions that drive growth.
- Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key audiences and maximise impact.
- Act as a subject-matter expert for ABM marketing, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
- Design and deliver thought leadership content, case studies, and use cases that showcase the strengths of BT’s ABM offering.
- Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets.
- Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective.
- Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement.
- Oversee the activation of new product launches, offers, and incentives within the AMB plan, ensuring successful go-to-market execution.
- Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.
Benefits
- 10% on-target annual bonus
- 24/7 access to an online GP for you and your immediate family
- Market-leading paid carers leave
- Generous family leave policies
- Discounted BT and EE products
- Competitive pension scheme
- Holiday purchase options
To apply for this job please visit jobs.bt.com.
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