Digital Marketing Manager II

Role Overview

The Digital Marketing Manager is responsible for developing, implementing, and optimizing digital marketing strategies, technologies, and processes that support Bureau Veritas North America’s business objectives and drive measurable business growth. This role serves as a key digital marketing resource across all business units (BUs), partnering with marketing, sales, communications, and business leadership to ensure the effective execution of integrated marketing programs and the consistent application of digital marketing strategy throughout the organization.

What You Will Do

Develop and execute digital marketing strategies that drive business objectives, lead generation, brand awareness, and revenue growth. Translate strategy into scalable digital programs, processes, standards, and best practices across North America. Strengthen the customer journey from awareness and engagement through lead generation, nurturing, and conversion.

Why It Might Be a Fit

The ideal candidate combines strong digital marketing expertise with hands-on experience in marketing automation, CRM integration, campaign management, analytics, and marketing operations. This individual will play a critical role in maximizing the value of Salesforce and Pardot, improving lead generation and nurturing processes, strengthening marketing and sales alignment, and establishing scalable digital marketing practices across North America.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field
• Minimum of five years of experience in digital marketing, marketing operations, marketing automation, or a related discipline
• Demonstrated experience developing and implementing digital marketing strategies and campaigns
• Hands-on experience with Salesforce and Pardot, including marketing automation, campaign management, lead nurturing, and reporting

Benefits

• Attractive salary/benefit package
• Opportunity to play a vital role with a global organization
• Hybrid work arrangement (3-4 days in office per month)
• Relocation assistance (candidates must be located in the Baltimore/DC area or willing to relocate)