Director, Demand Generation

Role Overview

The Director of Demand Generation will build and scale demand for a developer-first product, owning pipeline and revenue growth while respecting how developers discover, evaluate, and adopt tools.

What You Will Do

The role involves leading demand generation strategy, building multi-channel programs for technical audiences, designing and executing ABM programs, and owning lifecycle programs that drive activation, retention, and expansion.

Why It Might Be a Fit

The ideal candidate has 8-12+ years of B2B marketing experience, a background in developer tools, and a proven track record driving pipeline and revenue across PLG and hybrid GTM models.

Requirements

• 8–12+ years of B2B marketing experience
• Background in developer tools, cloud infrastructure, or a technical platform
• Proven track record driving pipeline and revenue across PLG and hybrid GTM models
• Experience managing the handoff between self-serve and sales-assisted motions
• Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions
• Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, Linear

Benefits

• Dental insurance
• Vision insurance
• United States Base Pay Range: $188,500—$235,250 USD