Marketing Lead, Senior Vice President

The Marketing Lead, Senior Vice President is responsible for the marketing strategy for retailer portfolios and leads the planning, development, and optimization of marketing strategies to drive acquisitions, spend, loyalty, and retention.

Requirements

• Serve as a key member of the marketing team, providing thought leadership and creativity to meet sales, revenue, acquisitions, and engagement goals.
• Provide expertise and guidance related to program management processes and policies, oversees the work of the program management team, and works with other department leaders to define, prioritize, and execute projects and programs.
• Develop annual marketing plan in partnership with the partner and internal teams inclusive of budgets and resource needs.
• Responsible for ensuring the proper controls are in place and processes are well documented and monitored on a regular basis.
• Identify program requirements, activities, and manage implementation of projects as assigned, working with appropriate cross-functional teams to execute.
• Responsible for managing, tracking, and coordinating multiple projects and resource planning.
• Responsible for risk and issue management, reporting on project metrics and prioritization process.
• Provide metrics on teams and project performance to ensure the growth and development of the team as well as providing a foundation for making data-driven decisions.
• Develop key dashboards and communication plans to keep all parties up to date regarding project statuses and issues.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients, and assets, by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages
• planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays