Senior Marketing Manager (Maternity Cover – 13 Months)

Role Overview

We are looking for an experienced and commercially-minded Senior Marketing Manager to lead our CRM and customer communications strategy across both B2B and B2C audiences, while supporting the delivery of wider marketing and brand initiatives on a Maternity Cover basis.

What You Will Do

Develop and deliver CRM strategies across both B2B and B2C audiences, create and optimise customer journeys, work closely with Data, Product and Technology teams, establish and promote CRM best practices, and drive continuous improvement initiatives.

Why It Might Be a Fit

This role will appeal to a CRM and customer communications expert who enjoys combining strategic thinking with hands-on delivery and is comfortable working across a broad range of marketing disciplines.

Requirements

• Bachelor’s degree or equivalent experience
• Significant hands-on experience in CRM, lifecycle marketing or email marketing
• Proven experience developing segmentation strategies, automated customer journeys and customer communication programmes
• Strong understanding of personalisation, A/B testing, database marketing and marketing automation
• Experience analysing campaign performance and translating insight into actionable recommendations
• Experience working with marketing platforms, CRM systems and customer data
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously
• Excellent stakeholder management and communication skills
• Experience managing and developing team members
• Comfortable operating at both a strategic and delivery level

Benefits

• Full private medical cover
• Dental cover
• Life Assurance
• Member rewards
• 28 days annual leave
• A competitive pension
• Season ticket loans
• Enhanced maternity and paternity pay