Role Overview
The Sr. Brand Marketing Manager is the person who keeps the edge of the brand sharp, translating brand obsession into go-to-market strategy, shaping stories that ignite the community across social, influencer, PR, paid, and retail, and driving accountability across every channel.
What You Will Do
Lead and support end-to-end GTM strategy for key franchise and innovation launches, craft narratives that stop the scroll and start buying, and partner with cross-functional teams to ensure every launch lands with consistency and impact across every touchpoint.
Why It Might Be a Fit
The ideal candidate is a cultural tastemaker, growth strategist, and storyteller who can spot trends before they have names, build narratives that make people feel something, and drive accountability across every channel.
Requirements
- 5+ years in brand management, product marketing, or go-to-market — beauty, DTC, or lifestyle brand experience required
- Cultural Antenna
- Brand Storytelling Chops
- Data Driven
- Proven Launch Track Record across DTC, social commerce, and retail
- Strong Creative Judgment
- Builder, Not a Maintainer
- Passion for Beauty, Fashion & Lifestyle
Benefits
- vacation time
- health benefits
- 401k + match
- paid holidays
- product discounts
To apply for this job please visit colourpop.applytojob.com.
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