Marketing Manager (Research and Education Experience)

Role Overview

The Marketing Manager will position Constructor Labs and generate demand for its services to universities and enterprises. The role involves owning the marketing plan and budget, orchestrating the shared marketing team, and working hands-on across channels to reach decision-makers.

What You Will Do

Key responsibilities include positioning and messaging for each Constructor Labs service line, running market analysis, building and running account-based marketing programmes, and planning and executing campaigns to generate qualified leads.

Why It Might Be a Fit

The ideal candidate will have solid B2B marketing experience in research, higher education, EdTech, or a related environment, with a background in science or research and proven experience with account-based marketing and demand generation campaigns.

Requirements

• Solid B2B marketing experience in research, higher education, EdTech or a related environment
• A background in science or research
• Proven experience with account-based marketing
• A track record of personally executing demand generation campaigns
• Hands-on experience across key channels
• Hands-on experience with Salesforce as a marketing user
• Experience owning a marketing plan and budget end to end
• Strong writing skills and the ability to translate complex research and education services into clear, persuasive messaging
• Strong market research and analytical skills
• Good understanding of the higher-education, scientific and industry events landscape
• Ownership mindset
• Ability to work effectively in a matrix organisation
• Fluent English (written and spoken)
• University degree; a PhD or other postgraduate research experience is a strong plus